VDB organizes the 2nd Mercury Ring event on its online auction application

(PRESS RELEASE) NEW YORK – Virtual Diamond Boutique (VDB), the jewelry industry’s leading technology partner and largest virtual marketplace, will host a new auction of Mercury Ring lab-grown diamonds on the enhanced VDB Online Auction House app . Lab-developed supplier Mercury Ring (a division of Unique Designs Inc. and member of the Plumb Club) will offer approximately 1,000+ high-quality, loose, lab-grown diamonds of 1 carat and above, IGI-certified, at auction from May 15 to February 17, 2022, with all final offers due by 5:00 p.m. ET on February 17. App users will now be able to submit bids by total price, price per carat or percentage discount. This new feature promises significant efficiency and savings in a secure environment for industry buyers looking to acquire premium quality lab-grown diamonds at greater discounts than normal distribution channels.

“We are delighted to launch the second in our series of lab-grown diamond auctions with VDB. Our goal is to make our premium lab-grown diamonds available to industry in a safe and affordable way,” said Ateet. Shah, President of Mercury Ring Mercury Ring is currently America’s premier wholesaler for lab-grown diamonds.Their auction series aims to broaden the esteemed brand’s exposure to jewelry retailers and wholesalers and make their product easily accessible to potential new buyers at reduced prices.

As a special promotion in support of the auction, all retailers who download and sign up for the VDB Online Auction House app will receive a one-time offer to purchase a one-carat Mercury Ring lab-grown diamond for 500 $ per carat.

The VDB Online Auction House app provides an efficient and secure way for buyers and sellers to connect using VDB’s fully integrated search functionality. Bidders looking for a specific type of lab-grown diamond can enter their search criteria to find the right assortment of stones before bidding, instead of searching through each item being auctioned. The revamped user interface will now prominently display information and options by carat, discount and total price.

To learn more about this Mercury Ring auction, visit here.

To download the app for pre-auction pre-registration, visit here.


For questions about VDB or the VDB Online Auction House application, send an e-mail [email protected].