Executive Traveler Exclusive
Travelers on Regional Express’s 737 jet network will soon be able to bid for an upgrade to business class – but just like a real auction, they will be able to raise their bid to beat other passengers competing for premium seats.
And those offers will “start from as low as $10” as part of a special introductory offer to kick off the Rex Bid Up program, the airline promises.
“All passengers love an upgrade,” says Michael Venus, Rex’s Director of Media and External Relations.
“This new element of gamification in the bidding process will be a fun and economical way for our Economy Class passengers to experience our incredible Business Class product and service.”
venus tells Executive Traveler upgrade auctions are one of many passenger enhancements ahead of the launch of Rex’s new frequent flyer program.
Also on the way: ‘neighborless seats’ in economy class – an option Qantas is currently testing – and a new lounge in Brisbane to cement the challenger’s position on the lucrative ‘triangle’ between capitals on the east coast of the UK. ‘Australia.
How Rex Bid Up Works
Passengers booked in Economy Class on a Rex Boeing 737 flight will be invited by email to bid for an upgrade to Business Class seven days before departure or by visiting the Rex Bid Up page at rex.com.au/rexbidup .
However, unlike the upgrade auctions run by many other airlines – including the Qantas Bid Now program – this offer is not a one-off offer.
Instead, travelers will be able to increase their bid each time they are outbid, increasing their chances of getting that upgrade.
A minimum and maximum bid range will be set for each flight, with credit card payment information being taken with your starting bid and reused for any subsequent bids.
If another passenger makes a higher upgrade offer than you, you will receive an email letting you know that you have been outbid and you have the option of making a higher offer.
The Rex Bid Up page will always show the highest current bid for that upgrade on your flight, although it “won’t let you know exactly where you are on the list,” says Rex.
“You can choose to raise your bid to outbid that amount, or you can choose to bid an amount between your initial bid and the maximum possible bid,” the airline suggests.
Bidding closes three hours before departure and upgrade confirmations are issued shortly thereafter.
Of course, you can withdraw from the auction at any time if the stakes get too high, either by canceling your bid or simply leaving your last bid in place while others exceed it.