Courtesy/Design Leah Romero
Before Depop, there was eBay. Online auction site OG was one of the few virtual destinations for serious shoppers, where you could find everything from Gucci’s Fall/Winter 1997 collection by Tom Ford to even rarer listings for passes. -niche time, auto parts, etc. At the time it was the way to access unique goods digitally, which pioneered the idea of accessibility in fashion, previously geographically guarded or held exclusively at leading auction houses like Sotheby’s or Christie’s. It was a turning point to make haute couture more inclusive.
The digital resale landscape has changed dramatically since then. Instead of fighting for your life as a timer counts down while you maniacally click “Raise Bid” for an unauthenticated vintage Cartier watch, technology-first resale retailers have filled the void to provide essential purchasing security. Resale sites like Rebag have quickly become trusted sources for luxury goods, guaranteeing authenticity. A lightly used Hermés Birkin was on hand, unobscured by a waiting list that even Samantha Jones couldn’t get around. Now, resale is the norm. But haven’t we all experienced the crushing disappointment of finding a vintage designer item out of stock before we’ve even had the chance to purchase it?
Launching today, Rebag offers a welcome middle ground between designer resale and high-end bidding wars. Rebag Auction is the company’s newest venture, listing more than 2,000 items each week in two cycles: Every Monday from 8 a.m. EST through Tuesday 5 p.m. EST, Rebag Rewards members get their first look at deals from the week, which then open to the general public for bidding the following Thursday at 11 a.m. EST. At the end of the cycle, unsold items will be listed on Rebag’s regular commerce site for immediate purchase.
“With the introduction of Rebag Auction, customers now have the ability to immediately access items that would otherwise have been missed in the most exciting way possible,” Rebag CEO Charles Gorra told ELLE.com . Half the fun of shopping is the joy of the hunt, but Rebag Auction gives buyers a grace period to easily browse items and bid accordingly. “Some customers may find certain items particularly worthy of investment, especially those that are unique, limited edition, otherwise sold out, or generally hard to obtain, and will bid against other buyers.”
The benefits of Rebag Auction differ slightly from traditional auction houses, which typically charge a buyer’s fee of up to 25% of the final price. And like eBay’s current site, you can set your maximum bid and the site will automatically bid on your behalf. Items will range from collectibles including sequined Chanel flaps, rare Louis Vuitton bags and exceptional jewelry and timepieces like Audemars Piguet Royal Oak watches. Rebag Auction officially starts today at rebag.com/auction.
As online shopping becomes the norm, instant gratification is a noticeable change in the way we buy things. But according to Gorra, it’s a net positive. “Shoppers who long for a specific style, like a limited-edition printed Hermés Kelly bag, may have been looking for it for months or even years. When they finally get a coveted item through Rebag, it’s a special moment that for many has lasted a long time. And you don’t even have to name Lucy Liu.
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