New York, NY, Dec. 16 28, 2021 (GLOBE NEWSWIRE) — (via Blockchain Wire) — Publicis Sapient, a digital business transformation company, today announced its partnership with Portion, the leading online art marketplace connecting artists and collectors through blockchain technology, allowing members to easily sell, invest and own art and collectibles with complete transparency. Publicis Sapient and Portion will collaborate on two initiatives that will enable Publicis Sapient clients to extend their brands to Web 3.0, including the metaverse, and to evolve the customer experience.
The metaverse is an interconnected structure of digital and physical products and intellectual property – a platform where individuals can interact in a virtually rendered world. Publicis Sapient and Portion will design a first-of-its-kind metaverse-based experience that will serve as a conduit for traditional channels to expand their brands into this new digital frontier. The collaboration will enable businesses to scale and attract a new generation of consumers who have higher expectations for user experience, including how transactions are processed, products are tested and digital interactions are recorded. .
The first initiative will focus on solving one of the biggest and most costly challenges Publicis Sapient clients face today: identity resolution – or building a cohesive, omnichannel view of a consumer unique. This objective will be achieved through the development of a turnkey platform that allows Publicis Sapient to facilitate the creation and execution of transactions with NFTs of physical products.
The second move creates an experience that is an extension of any brand’s ability to deliver dynamic product experiences in the metaverse, connecting both Web 2.0 and Web 3.0. The metaverse economy is an untapped market where innovators can continuously create value. Among other efforts, Portion will build an initiative within the Metaverse that will act as a direct channel for brands to expand their sales and service channels.
The NFT market is booming. There is a net worth of $2 trillion in crypto and investors are looking for new experiences, new technologies and new markets. In the last quarter alone, $10 billion was traded in NFT.
“Portion provides a seamless customer experience that users can trust. As the world becomes increasingly tied to the digital metaverse and data takes center stage, this level of trust is paramount between users and organizations,” said AJ Dalal, GVP, Data Strategy & Consulting, North America Lead at Publicis Sapient. “As a leader in digital transformation, we are constantly evolving and exploring avenues of innovation. We look forward to a long and exciting partnership with Portion and the new capabilities our collaboration will yield. »
When Portion launched in 2016, concepts like DAOs, token-based metaverses, community-owned financial protocols, and NFT art were small-scale experiments. Today, the platform’s proven technology provides thousands of users with a decentralized marketplace, ensuring full transparency, authenticity verification, proof of ownership and frictionless settlements.
“The power of immutable blockchain technology, which enables the creation of digitally permanent and completely singular products, is what makes our platform unique,” said Jason Rosenstein, Founder of Portion. “Our engagement with Publicis Sapient gives us a place at an innovative table to develop these unique experiences that also deliver incredible utility to customers. As a team, we create two dynamic designs that are easily adoptable for businesses, at any stage of their digital transformation, looking to be part of the Web 3.0 revolution.
About Publicis Sapient:
Publicis Sapient is a digital transformation company. We partner with global organizations to help them create and maintain competitive advantage in an increasingly digital world. We operate through our expert SPEED capabilities: strategy and consulting, product, experience, engineering and data, which, combined with our culture of curiosity and deep industry knowledge, enable us to have a significant impact on our customers’ businesses by reimagining the products and experiences their customers truly enjoy. Our agile, data-driven approach prepares our clients’ businesses for change, putting digital at the heart of how they think and what they do. Publicis Sapient is the digital transformation hub for Publicis Groupe companies.
with 20,000 people and more than 50 offices worldwide. For more information, visit publicissapient.com
About the game:
Portion is the 21st century auction house for rare and high-end NFT art, music and collectibles. Portion connects artists and collectors using blockchain technology to easily sell, invest and own artwork and collectibles with verified authenticity and tracked provenance. From taking 0% of artists’ work to offering 11% secondary sales royalties, supporting creators is Portion’s mission.
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