Srinagar: Praman Ai – the largest horticultural exchange in the world, has sparked widespread excitement in the mandis of Shopian, Kulgam, Pulwama and Sopore.
Delivering on his promise, Praman demonstrated and leveraged his proprietary AI quality analysis technology to connect buyers across the country with apple growers and cold stores in Kashmir.
By opening the mandis to digital quality assessment of products linked to online auctions for business discovery, PramanAi has ensured that the apple business thrives in the valley through objectivity, consistency and the speed of the entire post-harvest supply chain.
Speaking on this subject, the CEO of Praman, . Saurabh S said that Praman’s efforts yielded positive results for the whole
“The Apple ecosystem in Kashmir and has been blessed by the enthusiasm and future prospects of the J&K Horticulture Board and its agents in various Mandis. Their efforts have been tireless in bringing the benefits of digitalization to apple growers in the valley,” he said.
Khan Mukhtar, Regional Marketing Officer at Horticulture Planning and Marketing Directorate, J&K Govt “The department, in association with Praman, has started the digitization of Fruit Mandi in Kulgam, the first in the territory of the ‘Union to have such a digital marketing platform. Praman has successfully redesigned auctions and trading through AI-powered quality assessment, making them data-driven and digital. As a truly digital exchange platform, Praman breaks the boundaries of current manual processes, automatically generating quality reports that are integrated directly into the exchange platform. This has resulted in better prices for farmers in the district. »
Praman has successfully addressed trade challenges and integrated the entire apple trade value chain with automated processes from sourcing to receiving. By offering tremendous benefits such as business discovery, quality underwriting, guaranteed settlements as well as access to logistics, warehousing and credit financing, they have made accessible a complete ecosystem for the benefit of community of producers and buyers.
The digital quality assessment technology deployed at Praman provides quality assessment spot checks that are digital, verifiable and scalable at every stage of the value chain.