It’s not uncommon for celebrities to auction off their most iconic red carpet outfits and other valuables, but the mighty Pharrell is taking things to the next level by launching his own auction house, JOOPITER , as a platform for its collectibles archive.
“The idea behind JOOPITER is to embrace the energy that is released when objects change hands and to respect the value that has been created around those objects,” the rapper said in a press release.
Augmented with original editorial content exploring the provenance and history of each auctioned item, the first digital venture – described as a “destination for community and commerce” – will serve as a sort of archive of influence immeasurable Pharrell on music and fashion.
On October 20, JOOPITER will open the bidding for its inaugural auction, “Son of a Pharaoh,” a collection of jewelry, clothing, and other cultural artifacts. The majority of the 52-lot sale is made up of bespoke items, from Pharrell’s Jacob & Co. NERD belt buckle (est. $17,500-$27,500) to his 18k gold Blackberry 8700 (est. $15,000 to $25,000).
Other notable offerings include the artist’s Louis Vuitton steamer trunk, high school Letterman jacket, hand-beaded Swarovski crystal adidas, and custom “Thanos Grill.”
Want to get closer to the goods? “Son of a Pharaoh” will be open to the public (by appointment only) in New York City on October 14 and 15. Appointments can be scheduled at JOOPITER’s website.
It is also worth mentioning the charity aspect of JOOPITER. A portion of the proceeds will go to Pharrell’s Black Ambition, a nonprofit that provides cash prizes and mentorship to Black and Latino entrepreneurs.
And now the question everyone is asking: does Pharrell intend to sell his iconic Vivienne Westwood hat?