Inside Pharrell’s JOOPITER “Son Of A Pharaoh” Auction House

Credit: Keenan “HIGz” Higgins / Reach Media

Over the past two decades, Pharrell Williams has been one of the most stylish men in the entertainment industry. Whether it’s in music videos – The Neptunes, NERD and his solo work are all good examples – or simply getting his own bespoke pieces with some of the world’s top fashion designers, Skateboard P has amassed a wardrobe which can be disputed by anyone – yes, even this guy.

This was proven as fact last week in New York when the music mogul took over SoHo for a weekend-long auction house called JOOPITER which saw him put up for sale some of his grails the most valuable collected over the years.

We are talking about nuggets!

One-of-a-kind items were displayed in full for attendees who could attend in person. Some of the rarities included several of his personal collaborations with Jacob the Jeweller, Swarovski-covered Stan Smiths in a handful of flavors, his Princess Anne High School varsity jacket from early days in Virginia Beach, and even the striped polo shirt he wore in the “Lapdance” music video, to name a few.

According to JOOPITER’s official description, Pharrell envisions it as a “global, digital-first” auction experience. The site will work for collectors, curators and creatives looking for the rarest items, or as they so eloquently put it, “cultural artifacts”. Pharrell’s exhibit in particular, aptly titled ‘Son Of A Pharaoh’, was intended not only to bring those who know the pieces together, but also to give those who might have discovered it after ‘Happy’ a chance to understand why he is so revered in urban settings. Culture.

Here is a more detailed description of the experience below, via its official website Foreword:

“Son of a Pharaoh captures the energy of modern culture. It pushes us to respond to what we value and why. It seeks to alter the trajectory of how we collect, what we collect, and who the sellers and buyers are. By creating an environment that defies representation, ownership and taste, Son of a Pharaoh pioneers the modern collecting economy. This economy is less about having money to buy things and more about having the taste to know what to buy: it is about showing a set of values ​​and ethical intelligence by spending.

Son of a Pharaoh shows us that every artifact is a community. It brings together creators, curators and collectors and creates a new business model, with the aim of making a culture more visible, dynamic and robust. It celebrates experiences, people and places, and gives them meaning and significance beyond their original context.

We took the weekend to check out the limited-run pop-up in New York, and seeing it up close really shows how Pharrell not only owned plenty of grails, but actually wore them enough to look live-in. His famous Chanel custom Timberland boots, which legend has it led him to meet the late Karl Lagerfeld, were worn to perfection. One ring on display even had a visible stain on the stone that would normally have devalued it; because it’s a crack made by Pharrell, it becomes “custom”.

JOOPITER officially opens on line to auction on October 20 with “Son Of A Pharaoh”, and is expected to continue with future rarity auctions. Get ready for the hype!

Take a look below at some of our favorite items from Pharrell’s JOOPITER “Son Of A Pharaoh” auction in New York:

1. Pharrell Williams’ Moncler down jacket

Pharrell Event 2022

Source: Reach Media

Pharrell presents ‘Son Of A Pharaoh’ JOOPITER Auction House in New York. (Oct 15, 2022)

2. Pharrell Williams Jacob & Co. NERD Yellow Gold Brain Pendant Chain

Pharrell Event 2022

Source: Reach Media

Pharrell presents ‘Son Of A Pharaoh’ JOOPITER Auction House in New York. (Oct 15, 2022)

3. Pharrell Williams Princess Anne High School Letterman Drumline Jacket

Pharrell Event 2022

Source: Reach Media

Pharrell presents ‘Son Of A Pharaoh’ JOOPITER Auction House in New York. (Oct 15, 2022)

4. Princess Anne High School Letterman Drumline Jacket

Pharrell Event 2022

Source: Reach Media

Pharrell presents ‘Son Of A Pharaoh’ JOOPITER Auction House in New York. (Oct 15, 2022)

5. Pharrell Williams’ Goyard trunk

Pharrell Event 2022

Source: Reach Media

Pharrell presents ‘Son Of A Pharaoh’ JOOPITER Auction House in New York. (Oct 15, 2022)

6. Malle Goyard

Pharrell Event 2022

Source: Reach Media

Pharrell presents ‘Son Of A Pharaoh’ JOOPITER Auction House in New York. (Oct 15, 2022)

7. The Louis Vuitton multicolored Monogram trunk by Pharrell Williams

Pharrell Event 2022

Source: Reach Media

Pharrell presents ‘Son Of A Pharaoh’ JOOPITER Auction House in New York. (Oct 15, 2022)

8. Louis Vuitton Multicolored Monogram Trunk

Pharrell Event 2022

Source: Reach Media

Pharrell presents ‘Son Of A Pharaoh’ JOOPITER Auction House in New York. (Oct 15, 2022)

9. Pharrell Williams’ striped polo shirt from the “Lapdance” music video

Pharrell Event 2022

Source: Reach Media

Pharrell presents ‘Son Of A Pharaoh’ JOOPITER Auction House in New York. (Oct 15, 2022)

10. Striped polo shirt from the “Lapdance” music video

Pharrell Event 2022

Source: Reach Media

Pharrell presents ‘Son Of A Pharaoh’ JOOPITER Auction House in New York. (Oct 15, 2022)

11. Pharrell Williams “Women’s Rights” Alpinestar Motorcycle Jacket

Pharrell Event 2022

Source: Reach Media

Pharrell presents ‘Son Of A Pharaoh’ JOOPITER Auction House in New York. (Oct 15, 2022)

12. Alpinestar “Women’s Rights” Motorcycle Jacket

Pharrell Event 2022

Source: Reach Media

Pharrell presents ‘Son Of A Pharaoh’ JOOPITER Auction House in New York. (Oct 15, 2022)

13. Pharrell Williams BBC Jacob & Co. Pendant Chain

Pharrell Event 2022

Source: Reach Media

Pharrell presents ‘Son Of A Pharaoh’ JOOPITER Auction House in New York. (Oct 15, 2022)

14. Adidas Stan Smith “Python Consortium” by Pharrell Williams

Pharrell Event 2022

Source: Reach Media

Pharrell presents ‘Son Of A Pharaoh’ JOOPITER Auction House in New York. (Oct 15, 2022)

15. Pharrell Williams Custom 6-Inch Timberland

Pharrell Event 2022

Source: Reach Media

Pharrell presents ‘Son Of A Pharaoh’ JOOPITER Auction House in New York. (Oct 15, 2022)

16. Custom 6-inch Timberland

Pharrell Event 2022

Source: Reach Media

Pharrell presents ‘Son Of A Pharaoh’ JOOPITER Auction House in New York. (Oct 15, 2022)

17. Pharrell Williams × Timberland 6-inch Custom Bee Line

Pharrell Event 2022

Source: Reach Media

Pharrell presents ‘Son Of A Pharaoh’ JOOPITER Auction House in New York. (Oct 15, 2022)

18. Custom Bee Line × Timberland 6-inch

Pharrell Event 2022

Source: Reach Media

Pharrell presents ‘Son Of A Pharaoh’ JOOPITER Auction House in New York. (Oct 15, 2022)

19. Pharrell Williams’ adidas Consortium Track Jacket

Pharrell Event 2022

Source: Reach Media

Pharrell presents ‘Son Of A Pharaoh’ JOOPITER Auction House in New York. (Oct 15, 2022)

20. adidas Consortium Track Jacket

Pharrell Event 2022

Source: Reach Media

Pharrell presents ‘Son Of A Pharaoh’ JOOPITER Auction House in New York. (Oct 15, 2022)

21. Consortium Track Jacket

Pharrell Event 2022

Source: Reach Media

Pharrell presents ‘Son Of A Pharaoh’ JOOPITER Auction House in New York. (Oct 15, 2022)

22. adidas Stan Smith “Swarovski” by Pharrell Williams

Pharrell Event 2022

Source: Reach Media

Pharrell presents ‘Son Of A Pharaoh’ JOOPITER Auction House in New York. (Oct 15, 2022)