Auction house sets new world record

A Greenville-based auction house has just set a new world record after selling what is being called the “holy grail” of antique signs. At an auction in late August at the Donaldson Center, Richmond Auctions sold a 1920s gas sign for $1.5 million, breaking the previous record of $400,000. Collectors say the double-sided Musgo Gasoline porcelain sign was discovered in a Michigan attic and had never been seen by the public. The buyer asks to remain anonymous. “This family that had this sign contacted us, and when we found out what it was, we were on the first plane to Michigan,” said Richmond Auctions founder Jordan Richmond. I’ve seen several Musgos in my life, but never like this. “Musgo, originally located in Muskegon, Michigan, was said to have been open for less than six months in the mid-1920s. This record-breaking sign is the best-known example of this legendary sign. Richmond said his business faced competition fierce when it comes to selling antique signs.” My business partner and I are really the youngsters of the hobby against a bunch of legacy auction houses,” Richmond said. “We’re sort of the ‘trails a blazin’ guys, and our slogan is ‘Ready, fire, aim!’ We’re always going and hustling.”

A Greenville-based auction house has just set a new world record after selling what is being called the “holy grail” of antique signs.

At an auction in late August at the Donaldson Center, Richmond Auctions sold a 1920s gas sign for $1.5 million, breaking the previous record of $400,000.

Collectors say the double-sided Musgo Gasoline porcelain sign was discovered in a Michigan attic and had never been seen by the public.

The buyer asks to remain anonymous.

“This family that had this sign contacted us, and when we found out what it was, we were on the first plane to Michigan,” said Richmond Auctions founder Jordan Richmond.

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“When they found out I got cold bumps. It’s literally pristine. I’ve seen several Musgos in my life but never like this.”

Musgo, originally located in Muskegon, Michigan, was reportedly open for less than six months in the mid-1920s.

This record sign is the best-known example of this legendary sign.

Richmond said his business faces stiff competition when it comes to antique sign sales.

“My business partner and I are really the young hobby guys against a bunch of legacy auction houses,” Richmond said.

“We’re sort of the ‘trails a blazin’ guys, and our slogan is ‘Ready, fire, aim!’ We’re always going and hustling.”